International Conference on Emerging
Trends in Business & Management

Conference Theme: Business Intelligence and Analytics as Drivers for Digital Transformation

24 & 25 February 2023

Hybrid Event

SSN School of Management, Chennai, India.

The International Conference on Emerging Trends in Business & Management (ICETBM2023) aims to bring together leading academicians, practitioners, researchers, and students to exchange their views, knowledge, experience and insights on the emerging trends in business and management. The conference theme for year 2023 is “Business Intelligence and Analytics as Drivers for Digital Transformation”. Organizations are adopting a data-driven approach to identify new business opportunities, serve customers better, increase sales, improve the efficiency of operations and more. The amount of data generated, captured, copied, and consumed worldwide is growing rapidly due to increased use of the internet, mobile phone and social media. In today’s modern corporate environment, business intelligence and analytics have emerged as indispensable tools for improving decision-making, facilitating the execution of major initiatives, and guiding the overall company strategies. Business Intelligence and Analytics enables organizations to develop new innovative business models and approaches in the era of digital transformation. The role of analytics in solving business problems has increased manifold in recent years. Researchers, academics, and practitioners are paying more attention because of the increasing benefits achieved using business analytics.

The conference will be held in SSN School of Management, Sri Sivasubramaniya Nadar College of Engineering, Kalavakkam, Chennai, India on 24th & 25th February 2023 and will be a hybrid event. This conference will offer invited talks by experts and paper presentations from leading academicians and industry speakers to share new ideas, research insights, recent innovations, trends, and challenges faced in the field of Business and Management.

SSN School of Management (SSN SoM) is a new generation Business School established with the mission of pursuing excellence in management education and research. SSN SoM is an autonomous institution under Anna University and has been accredited A++ by NAAC. SSN SoM is part of SSN institutions established by Dr. Shiv Nadar, Founder Chairman Emeritus,
of HCL Technologies, stand out as a premier center of higher learning with a mission of pursuing excellence in education and research. SSN Institutions are run by the SSN Trust and, with their diverse and dynamic community of students offer a distinctive combination of some of the finest graduate, undergraduate and research programs, accomplished faculty, world class facilities and a residential campus set on a sprawling 230 acres of sylvan surroundings. The Institutions provide a variety of stimulating environments for intellectual development, free thinking, and personal growth, challenging its students with dynamic learning opportunities and equipping them with the skills, insights, attitudes, and practical experiences that are necessary to take up responsibilities in the society.

The researchers, academicians, industry professionals and students are invited to submit their original and previously unpublished research papers for presentation at the conference that helps other researchers to know about the current research trends and practices in the emerging fields of business and management.

List of Tracks/Topics

We welcome papers both theoretically and empirically on topics in the field of business and management. Research papers submissions are invited to the following tracks/topics (but not limited to):

Business Analytics, Digital Transformation & IT Management

Data-Driven Approach and Future technologies
Applications of business intelligence and analytics
Artificial Intelligence, Machine learning and Emerging Technologies and applications
Business Intelligence Cycle
Drivers of Digital Transformation
Security and Privacy Issues
Information Technology Management
Data Governance in Business Intelligence and Analytics
Big Data Analytics

Marketing, Commerce & Social media

Phygital Consumer Experience
Green and Sustainable Marketing
Brand Management & Brand Equity
Advertising, Sales Promotion and Public Relations
Marketing across the Borders
Digital Marketing & Analytics
Customer Relationship Management
Market Structure and Pricing
Marketing During Crisis
Influential & Affiliated Marketing

Finance & Banking

Blockchain and Cryptocurrency
Fintech
Behavioural Finance
Financial Risk Management
Microfinance
International Finance
Optimization Methods in Finance
Earnings and Stock returns
Portfolio Management

Human Resource Management

Organizational Change and Development
Future of Work
Emotional intelligence
Employee Engagement
Employee Turnover & Attrition
Performance Management
Job satisfaction and Employee Morale
Training & Development
Quality of Work Life
Compensation Management

Operations Management

Operations Risk Management and Resilience
Logistics and Supply Chain Management
Operations Research
Project Management
Business Process Analysis
Green Supply Chain
Lean and Agile Operations
Quality Management
Decision Support Systems in Operations
Next generation operations

Business Management & Entrepreneurship

Business Management in Digital World
Small Business Entrepreneurship
IT-enabled Entrepreneurship
Entrepreneurial Culture
Women Entrepreneurship
COVID-19, lessons learned and challenges ahead
Business Ethics, Social Responsibility & Corporate Governance
Leadership and New Normal

The submitted research paper should be an original and unpublished work. At the time of submission, submitted papers must not have been previously presented / published or scheduled for presentation/ accepted for publication. Note that plagiarized articles will be rejected (Must be 15% below excluding references). Intellectual honesty and (research) integrity are essential in all scholarly work.
The original submissions can be made in English as (1) Abstracts (2) Full Research papers (3) Case studies (4) Work-in-progress and (5) Doctoral colloquium papers.
Authors Guideline: Information for Authors of Springer Proceedings
Template: MS Word Template
Recommended length of the abstract should be between 200 - 300 words. Recommended length of the research paper should be between 3000-6000 words.
Table, illustrations, charts, figures etc. should be clearly numbered and duly acknowledged. Sources of the data need to be given below each table.
Authors need to follow Committee on Publication Ethics (COPE) guidelines. Authors should follow the minimum standards as set out in the Springer Nature Code of Conduct for Book Authors.
Third Party Content Permission
One of the registered manuscript author need to do the presentation (Virtual or In person)
All contributions should be submitted electronically online via EasyChair. You will need an Easychair account to submit your paper. If you do not have it, you can sign up an account by clicking the link. Submission Link: Easychair ICETBM2023 (https://easychair.org/conferences/?conf=icemtbm2023)

Step 1: Acknowledgement to the author (Assigning Manuscript ID) after submission of Abstract / Full paper.

Step 2: The conference review team will check the plagiarism using Turnitin and check the scope of the manuscript with the theme of the Conference. if the manuscript is satisfying the conference requirement, the manuscript will be sent to reviewers.

Step 3: All submissions will be assigned two independent reviewers and will undergo double-blind peer reviewed before the editorial decision. Based on the review comments, the organizing committee will send the decision to authors (1.Accept 2.Accept with Revision 3.Reject).

Step 4: The accepted and revised articles are requested to register for the conference.

Submission of Full Paper or Abstract

18/1/2023

Registration Deadline

5/2/2023

Date of Conference

24/2/2023

Conference Proceeding

The accepted full papers will be published as a book series by Atlantis Press (part of Springer Nature) with an ISBN and DOI number. Please note that it is mandatory to present the accepted paper to qualify it to be included in conference proceedings. The proceedings will be submitted to relevant indexation databases such as CPCI-S and CPCI-SSH (both part of Clarivate's Web of Science), Google Scholar, CNKI, etc. Publication Information

Journal Special Issues

The authors will be invited to submit their extended versions of the papers to these journals.

Selected articles after a successful peer review process will be published in the International Journal of Business Intelligence Research (Scopus and ABDC) as a special issue on: Emerging Trends in Business Intelligence and Analytics. Website
Selected articles after a successful peer review process will be published in the Administrative Sciences (Scopus and WoS) as a special issue on: Organizational Behavior: Strategic Management and Innovation. Website

Prof. Kok-Leong Ong

Head of Department - Information Systems - College of Business and Law - RMIT University, Australia

Kok-Leong Ong is a Professor of Business Analytics in the College of Business & Law, RMIT University. He is currently working on a range of analytics projects making data actionable through analytics-2-business translation, automation, and applications.

Prof. Bharadhwaj Sivakumaran

Dean of School of Entrepreneurship and Management Studies (SEAMS) - SRM University - AP

Professor Bharadhwaj has an outstanding publishing record with several A* and A publications as per ABDC ratings. He has been the convener of the prestigious Great Lakes North American Society for Marketing Education in India (NASMEI) Marketing conference for thirteen years.

Dr. Ernest Johnson

Associate Professor, Faculty of Business Administration, University of Regina, Canada

Associate Professor (Management Information Systems) and research area includes internet privacy and security.

Dr. Vasudevan S.

Director, Business Development, Institute of Analytics, USA.

Mr. PTR Rajan

Director, Software Plus Solutions Private Limited, India.

Mr. K. Bhaskaran

Business Consultant, India.

We encourage participants to attend the conference offline in person mode or in online mode. At least one of the co-authors must register for the inclusion of paper in the conference. An author will be permitted to present not more than two papers.

Participant Type	Indian Participants	Foreign Participants
Industry Delegates	₹ 4000	$ 60
Academic Delegates (Full Paper as book series)	₹ 8000	$ 110
Academic Delegates (Abstract only)	₹ 2000	$ 30
Research Scholars (Abstract only)	₹ 1000	$ 15
Students	₹ 500	$ 10
Visitors	₹ 500	$ 10

Accommodation can be arranged on request at additional cost.

Mode of Payment

Pay online using the link: https://axisbpayments.razorpay.com/icetbm23

Registration Link: https://forms.gle/2dpGG9D4W1PCMnfQ7

Filter

08:30 AM - 09:30 AM

Conference Registration

Location: Mini-Auditorium

09:30 AM - 11:15 AM

Inaugural Function

Location: Mini-Auditorium

Tamil Thai Vazhthu & Worship Song
Lighting the Kuthu Vilakku
Felicitations & Inaugural Address Dr. K. Hariharanath, Director, SoM
Presidential Address Dr. Kala Vijayakumar, President, SSN Institutions
Keynote Address Prof. Kok-Leong Ong (RMIT, Australia)
Keynote Address Prof. Bharadhwaj Sivakumaran (SRM-AP)
Keynote Address Dr. Ernest Johnson, (Regina University, Canada)
Vote of Thanks Dr. Sudarsan Jayasingh Conference Convener

11:30 AM - 01:00 PM

Panel Discussion

Location: Mini-Auditorium

"Business Intelligence and Analytics as Drivers for Digital Transformation"
Dr. Vasudevan S., Institute of Analytics, USA. (Moderator)
Mr. PTR Rajan, Software Plus Solutions Private Limited, India.
Mr. K. Bhaskaran, Business Consultant, India.

02:00 PM - 03:30 PM

Parallel Sessions